Voice Search And Its Influence On The Hospitality Sector | Sprachsuche FeWo-Marketing Ferienhaus Kurzzeitmiete
Voice assistants have made voice as a search interface.
Voice assistants have made voice as a search interface.
Potential guests are proactively seeking reviews from previous guests (user-generated content).
Option A: Consider a Property Manager.
Sharing some insider tips could help you to differentiate yourself from competing homeowners.
Metasearch Engines become more and more embedded in the rental space.
Through your own vacation rental website you’re able to distribute information much more widely than offline.
Homeowners recognize importance of OTA sites.
If you want to build your own brand, you’ll have to dedicate some of your marketing budget to do so.
The title is the first thing potential guests will see when they go through the Airbnb search results.
Create an identifiable brand and mention your vacation rental’s brand name wherever possible.
Your own hospitality website gives you more control over your marketing.
Facebook is a powerful platform for driving direct bookings.
Increased subscription charges.
Not every Holiday Home Owner has the time, the resources or the willingness to be a full time hospitality professional.
Pricing the property too high, when listing still lacks credibility.
Channel managers dynamically connect your property to multiple Online Travel Agencies (OTAs).
Get your own website and drive traffic to the hub of your marketing activities.
Hashtags have expanded across many online communities.
Should standards be violated, vacation rental owners might be subject to penalites.
Online Travel Agencies provide potential guests with many vacation rentals, B&Bs and hotels to choose from.
Offer customers a selection of payment methods they are familiar with.
Auf die Details kommt‘s an (Staging).
Auf die Details kommt‘s an (Staging).
Don’t confuse your visitors with a frustrating booking experience.
Local Searchers and Geo-Targeted Searchers focus on geographic terms.
Don’t promise things you can’t deliver.
Video content will most likely drive more traffic to your vacation rental website.
Travellers prefer instantly bookable properties.
People spend on average 30 % of their day on social media.
Bookings made on mobile travel sites have grown considerably.
Immediately improve your revenue and profitability.
Who is the ideal guest for your property.
62 % of all vacationers worry about not being able to get problems solved quickly as quickly as they would like.
Will you get more bookings if you turn on Instant Book?
Erhalte ich mehr Buchungen, wenn ich die Sofortbuchung aktiviere?
Optimize your website to maximize experience after travelers click on your ad.
Traveler’s browsing habits are shaped by the devices they use.
Travelers who book online prefer simplicity.
Send a Virtual Key to anyone you choose to have access to your Vacation Rental.
Use the app to capture the moment.
Enterprise-grade CMS, that powers lots of renowned websites.
Identify relevant and longer keyword phrases.
Airbnb: Probably the most popular booking platform.
Email marketing can facilitate listing site independence.
Create a dedicated Instagram Business Account for your vacation rental.
Create a memorable brand.
It is unlikely that static prices will be competitive.
Facebook Live videos tend to involve users at a higher rate.
Provide some insights regarding the history of your vacation rental.
The content you create on your website (blog posts) is called „Owned Media“.
Most travelers turn to TripAdvisor when looking for reviews.
Drop in ranking on the platform’s search result pages.
Vacation in the Caribbean.
Transparency Strategy – Consolidation Strategy – Hybrid Strategy
Good professional photography results in more clickthroughs and can boost bookings.
OTAs have a massive marketing budget. Metasearch engines are equally popular.
Channel Managers can connect you with dozens of global distribution channels.
Potential guests are able to book your vacation rental immediately,
Don’t start before you’re ready to create a professional-looking listing.
Don’t just rely on social media. Consider creating a mailing list.
Study: A high proportion of visits to rental sites originated from social media channels.
Look at the needs of your website visitors and make it as easy as possible for them to buy from you.
It can be difficult to determine which influencers to accept and how to execute a meaningful collaboration.
Choose those Social Media Channels, where your potential guests are most likely hanging out.
This is how you can make your listing better.
HTTPS means, that the connection to a website is encrypted.
Ensure your vacation rental is dynamically priced to offer competitive rates for your holiday home.
Give your potential guest multiple opportunities to engage with you directly.
Booking.com’s loyalty programme.
Channel Manager – Property Management System (PMS) – Revenue Management
It’s the leading Content Management System.
Know, who you’re marketing to – you cannot market to everybody as you don’t have the resources.
Wheelhouse is designed to price you across platforms.
It might be time to start talking about „Private Accomodation“ and not just „Vacation Rentals“.
Create special offers that can only be claimed by booking direct.
Make sure you are labeling your vacation rental images with searchable keywords.
Vacation Rentals are increasingly popular amongst business travelers.
Manage inquiries, reservations, clients, payments, contracts, email-automation etc.
Social Media is affecting every stage of the traveler’s journey, from dreaming and planning to experience.
Show what passionates you about your place.
Complete your profile. Consider using a channel manager.
Airbnb hosts should evaluate and consider advertising on additional platforms as well.
Tablet for hosts, built to convey useful information to guests.
A product manager is pulling back the curtain and shares some insights.
Airbnb starts targeting traditional resort spots.
Slow Website. Non-Mobile Friendly Website. Little Content.
Vacation rental owners can expect a boost of demand.
Try using a stand-alone digital camera to get high-quality images.
A high ranking will boost the online reputation of your vacation rental business.
Screenshot of your actual Wi-Fi speed.
Show, that you know your area.
Listing sites present vacation rentals with high conversion rates first.
Travel is an opportunity to get away from what is comfortable and usual in you.
Messenger makes it easy for your guests to start up a conversation.
Manage your next trip via Amazon’s innovative Echo speaker technology.
Shared experiences do have a considerable influence on your guest’s buying process.
The majority of guests would prefer to book directly with the accomodation provider.
You don’t want to wait weeks for your guests to check-in to get paid for your bookings?
The most cost-effective way to drive traffic to your website is organically.
Offer incentives through your vacation rental website.
It represents a new way to interact with computers.
Diese Art der Kommunikation ist viel informeller als traditionelle Formen des Marketings.
This type of communication is a lot more casual than traditional forms of marketing.
Instagram is one of the world’s most engaging visual platforms.
Premier Partners stand out in search with an exclusive badge on their vacation rental.
26 % of the internet is built on WordPress sites.
Pinterest is the perfect place for visuals.
Vacation Rental Owners are moving towards creating their own Website in order to be less reliant on listing sites.
Post interesting content in order to engage your audience.
Your online communication will most likely benefit from Instagram.
Talking about Hosting (not about the actual physical property).
Both hotels and alternative accomodations will be presented in one search.
Basic Needs : Suitable Accomodation (eg. good beds),
The two most prominent OTAs are Expedia and Priceline Group.
Turn on Grid view to make sure your shot is straight lining up the grid with a wall or piece of furniture.
Ziel der intelligenten Preisgestaltung ist es, die Chance zu erhöhen, dass deine Ferienwohnung auf Airbnb gebucht wird.
The goal of Smart Pricing is to increase the chance, that your vacation rental is getting booked on Airbnb.
Guests share their experiences by leaving reviews.
Airbnb doesn’t support a specific section for taxes. Add the information in your „House Rules“ or the „Description“.
Your own vacation rental website will help you to stand out of the crowd.
Social Media can increase website traffic and will boost direct bookings.
You don’t have to pay any commission to a distribution channel.
Be unique: Communicate every single unique aspect that will set your accomodation apart from your competition.
Provide a five-star-plus guest experience as guests would expect it in high-end hotels.
Identify your „Focus Keyword“.
Identifizieren Sie Ihr „Focus Keyword“.
Travelers can filter results by choosing the filter „Vacation rentals“ from the drop-down menu for „Accomodation type“.
Make it personal (eg. sending a welcome letter asking how the Vacation Rental guest would like to have breakfast, bed etc.).
Demonstrate social proof by showcasing relevant guest testimonials on your hotel or vacation rental website.
If a booking or event occurs on one site it will be automatically synced and occurs on all.
Instagram is very popular with travelers.
Unprofessional email addresses could be a red flag.
Determine your key marketing objectives.
How you could welcome your guests to your area.
Rentals are no longer alternative.
Consider using tools like Google Keyword Planner to research appropriate keywords.
Online Live Chat facilitates real-time conversations with potential guests.
Mobile is taking over. More users are using mobile devices than desktops.
Before being posted every review goes through a series of in-depth analysis.
Let guests capture the activities and moments they enjoy throughout their stay in your vacation rental.
Make your vacation rental guest understand better, how your property is laid out.
Company Analysis, Industry Analysis, Competitive Analysis, Customer Analysis ….
Executive Summary, Unternehmensanalyse, Branchenanalyse, Konkurrenzanalyse …
Describe your property accurately. Avoid vague phrases. Keep abbreviations to a minimum.
Mehr Buchungen und eine erhöhte Sichtbarkeit erzielen.
If you’ve really earned a 5 star review, there’s absolutely nothing wrong with asking for it.
Es spricht nichts dagegen, wenn Sie sich eine Top-Bewertung verdient haben.