• You might lose up to 10 % of your total booking fee (depending on the proximity of cancellation to check-in date).
• Loss in guest confidence – Negative reviews and lower repeat bookings.
• Drop in ranking on the platform’s search result pages.
• You could lose Instant Booking benefits and get Advanced Payments revoked for your account …

(Source: via @homeaway_asia – Get the full story at http://blog.homeaway.asia/how-cancellations-hurt-your-business/ )