• Social Media can increase website traffic and will boost direct bookings.
• Post more Videos: Travelers (especially millennials) prefer this type of content to photo or text posts. Offer captions.
• Go Live: Take advantage of live streaming platforms (eg. live glimps into the patio of your Vacation Rental).
• Integrate your online booking system with your social media profiles (eg. „Book Now“ button on your Facebook page) and take advantage of mobile payment options.
• Let travelers reach you through Messaging Apps (eg. Facebook Messenger, WhatsApp).
• Create customized content for your target market segments as social networks constantly adapt their algorithms to keep their news feed relevant for users …

(Source: via @LittleHotelier – https://www.littlehotelier.com/ )