Travelers can filter results by choosing the filter „Vacation rentals“ from the drop-down menu for „Accomodation type“ (eg. when searching for „hotels in vienna“). The test is a milestone for the company as it’s the first time, that the search giant attempts to add vacation rentals as a lodging category alongside hotels. How could property owners try to get listed in Google search automatically? It seems, that some vacation rental owners who have posted a business listing on Google Places and Google Maps were automatically included in the search results. Vacation rental metasearch players, such as Tripping.com and AllTheRooms.com should be on the alert. Current shortcomings Google has to fix: 1. Filters (eg. number of rooms): Airbnb or HomeAway (Vrbo) would be faster and more intuitive to use. – 2. Content: Imagery is missing. Photos are crucial for deciding which vacation rental to choose. – 3. Review densitiy: Number of reviews for each property should be increased …

(Source: via @skift – Get the full story at https://skift.com/2017/07/20/google-is-testing-vacation-rental-search-in-its-hotel-price-comparison-tool/ )