• When a guest books through your own vacation rental website, you don’t have to pay any commission to a distribution channel (e.g. OTAs).
• You will own the customer as you will have collected contact details. It will be easy for you to get in touch with your guests in order to encourage repeat bookings.
• Direct booking can help with SEO. When guests can book through your own vacation rental website, they won’t bounce back to Google. Because of a reduced bounce rate your holiday home might appear higher in organic search.
• It will increase brand awareness (for example, why would you want your customers saying to their friends „I booked with HomeAway“ when they could be sharing your vacation rental brand instead).
• Guest booking experience. Simplifying the booking process might lead to an improved customer experience (e.g. removing confusion of multiple brands and points of contact).

(Source: via @booksterhq – Get full story at https://www.booksterhq.com/blog/why-direct-bookings-are-important )