• Look at the needs of your website visitors and make it as easy as possible for them to buy from you.
• It’s important to understand, why users are leaving your site without booking (complex booking form, missing or unclear information, broken links etc.).
• Test, test, test … Make some change to your website, test it over a set period of time and take note of the impact.
• Set up a Google Analytics Account to better understand (track) your visitors as they navigate your website (on what pages visitors do arrive, to where they move and from which pages they leave).

(Source: via @vrma – http://www.vrma.org )