• A high TripAdvisor ranking will boost the online reputation of your vacation rental business and increase the number of direct bookings.
• Consider the following main criteria to improve your ranking: Quality, Actuality and Quantity.
• Make sure to offer your guests an unforgettable experience. This way they’ll have an incentive to leave a positive review (Quality).
• Recent reviews are more important to TripAdvisor than old ones (Actuality). Consider targeted post-stay email campaigns to capture reviews throughout the year.
• Ask your guests for reviews. The more ratings your vacation rental receives, the more accurate and better your ranking will be (Quantity) …

(Source: via @regiondoDE – Get the full story at http://pro.regiondo.com/high-tripadvisor-ranking/ )