Vacation Rental Pricing Strategies - How to Present your Rental Rates and Fees | FeWo-Marketing Preisgestaltung
- Transparency Strategy: Shows guest a complete line item breakdown of rates and fees included in the total. Although this can facilitate trust, the more price-related line items you show, the more visually overwhelmed a potential guest could feel and the less likely they might be to convert on your website. Competitors can see exactly what you’re charging for each service.
- Consolidation Strategy: Minimizes the amount of line items displayed to potential guests. Might be less stressful and can improve conversion rate. Makes it difficult (for guests and competitors) to understand, which services are/aren’t included in your total price. Base Rental Rate might appear high.
- Hybrid Strategy: Combination of both transparency and consolidation strategy.
- Experiment with different presentation formats (A/B testing) and choose the strategy that best suits your Vacation Rental Business …
(Source: via @Lodgify – http://blog.lodgify.com/vacation-rental-pricing-presentation )