• Choose those Social Media Channels (Facebook, Twitter, Pinterest, Instagram etc.), where your potential guests are most likely hanging out and create a business profile for your vacation rental. Be flexible to make changes, if your efforts aren’t rewarded.
• Create your own content (share blog posts to drive traffic to your vacation rental website), set up alerts (eg. Google alerts) and feeds to get content from third parties (local business news, events, tourist information regarding your local area) and start sharing relevant (valuable) information to your potential guests. Self-promotion comes last.
• Consider using time-saving tools to automate a few tasks (eg. „Buffer“ or „Hootsuite“ to schedule your posts in advance) and don’t forget to keep an eye on any comments, likes and shares from your followers …

(Source: via @promotemyplace – Get the full story at https://www.promotemyplace.com/blog/social-media-marketing-in-4-simple-steps )