• If you’re focused on attracting a younger audience, Snapchat could be a fun way to promote your business. Although it’s directed towards teens, it’s beginning to proliferate quickly among older demographics.
• Coupons – Boost online bookings with Snapchat coupons (get past guests to repeat).
• Share images and videos of your vacation rental (bedrooms, pool, upgrades and services they’ve just launched, places near the vacation rental property etc.). You could even walk around the holiday home and give potential guests an exclusive tour.
• Publish „behind the scenes“ content (how you check-in your guests etc.).
• Show off positive reviews (taking a screenshot and sharing it with your community).
• Create unique „branded geofilters“ for your vacation rental business. This way, whenever your guests snap, they will have access to a unique filter in the snaps they might share with their friends.
• Consider: What are your business goals and are your potential guests using Snapchat? You can’t measure your ROI. Nevertheless, it could be an interesting tool to build your brand and reach a different audience in an unconventional way ….

(Source: via @Lodgify – http://blog.lodgify.com/vacation-rental-snapchat )