Marketing Conference Takeaways for Vacation Rental Owners | FeWo Marketing
- Search engines currently drive more traffic than social media.
- Email marketing can facilitate listing site independence (consider personalized messaging focused on your guest’s needs).
- Reputation marketing will increase the value of your vacation rental (commitment to excellence, powerful emotions).
- Capture attention with conversion-oriented copy (address your guests‘ needs; specify why your vacation rental is the perfect holiday home; „paint pictures“ on your guests‘ mind).
- Business relationships (with other vacation rental owners, local vendors etc.) can determine your success. Help others today and you’ll get help in the future …
(Source: via @themattlandau – Get the full story at http://www.vacationrentalmarketingblog.com/mozcon-recap/ )