• Search engines currently drive more traffic than social media.
• Email marketing can facilitate listing site independence (consider personalized messaging focused on your guest’s needs).
• Reputation marketing will increase the value of your vacation rental (commitment to excellence, powerful emotions).
• Capture attention with conversion-oriented copy (address your guests‘ needs; specify why your vacation rental is the perfect holiday home; „paint pictures“ on your guests‘ mind).
• Business relationships (with other vacation rental owners, local vendors etc.) can determine your success. Help others today and you’ll get help in the future …

(Source: via @themattlandau – Get the full story at http://www.vacationrentalmarketingblog.com/mozcon-recap/ )