Metasearch Engines Explained | Metasuchmaschinen
- We live in a time of endless choices when it comes to travel.
- The average leisure traveler makes 38 visits to travel sites before making a purchase decision. This is why metasearch has exploded in the last 10 years.
- Metaseach engines like KAYAK, hipmunk and skyscanner aggregate travel options from multiple travel sites (airlines, OTAs etc.), reducing the customer need to open up tab after tab to compare prices and schedules.
- Essentially a metasearch site is a search engine, that searches other search engines. It works by extracting data from the same sites consumers use to browse.
- The metasite determines how to filter and present the content to the consumer and deeplinks back to an airline or an OTA to complete the booking.
- The ability to connect with thousands of results in a single search is especially important for mobile shopping, where consumers look through roughly 1000 results before booking and expect them to be more personalized, more relevant and more accurate than ever.
- Instead of consumers jumping around on 38 different websites, they can view options from multiple travel sites in a single screen or app or window …
(Source: via @skift – Get the full story at https://youtu.be/vqOJXw6s3yU )