• HTTPS means, that the connection to a website is encrypted, which makes your visitors feel secure (password or credit card fields etc.).
• Google plans to penalize unencrypted websites in the future.
• HTTPS might give your website a boost in search engine rankings.
• Contact your website hosting company, HTTPS is becoming easier and cheaper than ever before …

(Source: via @BarefootVR – Get the full story at http://www.barefoot.com/blog/https…-why-it-matters-in-the-vacation-rental-industry )