• Personalization is proving to be increasingly important.
• It is vital to offer customers a selection of payment methods they are familiar with. Attitudes to payments may vary across your target markets (importance of Credit Card vs. PayPal etc.).
• Consider the age groups you are targeting. 18-25 year olds prefer alternative payment methods to cards (China, Germany).
• In some countries one can observe a new wave of travellers, who are keen to pay for their holidays with instalments (USA) …

(Source: via @phocuswire – Get the full story at https://www.phocuswire.com/Why-do-they-pay-that-way )