• Recent travel research shows, that the majority of guests (especially returning visitors) would prefer to book directly with the accomodation provider (instead of using an OTA).
• Consider your vacation rental website as your business card (create online credibility). Savvy vacation rental guests might „google“ your property in the hope to get the best deal (no traveler fees) on your own website.
• Have your own website to build up your brand (brand name, logo etc.) and to stand out from the crowd/your competitors.
• Become more self-sufficient (listing site independent) and take control over your vacation rental business (no host fees).
• Be 100% in control of the published content (no character limits, no maximum number of photos, add as many add-on services and local tips as you like) ….

(Source: via @Lodgify – https://www.lodgify.com/blog/stunning-vacation-rental-website/ )