Trivago integrates HomeAway into its hotel search platform
- Metasearch platform trivago compares offers from over 400 booking sites.
- As the proportion of travelers who are considering vacation rentals is growing, trivago sees the integration as a strategic opportunity to expand it’s offering.
- Both hotels and alternative accomodations will be presented in one search.
- Already over 150.000 vacation rental properties are availabe. Trivago plans to gradually roll out additional readily bookable vacation rentals in 2018.
- A „Vacation Rental“ filter is beeing tested.
(Source: @Nasdaq – Get the full story at http://www.nasdaq.com/press-release/trivago-announces-integration-of-homeaway-into-its-hotel-search-platform-20171107-00780 )