• Executive Summary: A short introduction
• Company Analysis (Strengths, Weaknesses): Unique characteristics and offerings (USP – Unique Selling Proposition) of your Vacation Rental Business.
• Industry Analysis: Key facts regarding the vacation rental industry (current trends and expectations).
• Competitive Analysis: Analyze your direct competitors.
• Customer Analysis (Target Market): Types of guests (buyer personas) you want to attract. Understand your guests and target them properly.
• Competitive Analysis: Analyze your direct competitors.
• Operations Plan: Insight into how you are going to run your vacation rental business (e.g. how you will keep track of inventory and administrational duties; what standards you will set; whether you will be hiring any staff etc.).
• Marketing Plan: Strategies (online and offline) for targeting your key markets (buyer personas) to achieve bookings (eg. vacation rental website).
• Distribution: Which channels (e.g. Airbnb, HomeAway/Vrbo) you’ll be advertising on and how you’ll manage them (e. g. channel manager).
• Revenue Management Plan: Rates you’re going to charge for your vacation rental. Pricing or yield management tools you will use (fixed vs. dynamic pricing).
• Financial Plan: How you will finance your vacation rental business (self-financed vs. loan). Budgeting of expenses and revenues.
• Key Milestones and Business Future: Explain your business goals as well as the key milestones to achieve your targets (controlling).
• Appendix: Include any supporting documents.

(Source: via @Lodgify – https://www.lodgify.com/blog/vacation-rental-business-plan-guide/ )