• Quantity (not only quality) of photos plays an important role. Travelers are more likely to inquire about vacation rentals that contain more than 20 photos (better understanding of what your holiday home offers and what its layout is like). Properties with plenty of pictures tend to rank higher in search results on vacation rental listing sites.
• Potential guests are more likely to book when vacation rental owners respond immediately to an inquiry. If travelers don’t get a response within 24 hours there’s a great chance, that they will go somewhere else. Continue providing fast and professional responses throughout the whole reservation process (also after a traveler has booked), your efforts will be rewarded with repeat bookings.
• Make sure you’re doing everything you can to get reviews from your past guests (e.g. request feedback within a few days after departure, stress the importance of reviews for you vacation rental business, provide a link to the reviews page on your vacation rental website). The more reviews you collect, the more appealing your vacation rental will look to prospective travelers.
• Always update your availability calendar the moment you receive a booking (avoid double bookings). Most listing sites will penalize (or even remove) you if your listing hasn’t been updated for months.
• Maintain Rates and ensure your vacation rental is dynamically priced to offer competitive rates for your holiday home (taking into consideration factors like, location and quality of your vacation rental, competitors, holidays and local events etc.).
• Professionally written property descriptions (at least 300 words long) can have a considerable impact on your booking performance. Take the potential guest on a journey through your vacation rental. Consider hiring a professional copywriter.
• Surpass your competition by accepting online bookings and credit card payments. Modern travelers prefer to book instantly. Major listing sites have already started to favor listing that are instantly bookable.

(Source: @EvolveVRN – Get full details at https://blog.evolvevacationrental.com/6-vacation-rental-marketing-tips-to-increase-bookings/ )