• Who are the ideal guests you are targeting. Keep them forefront in your mind and fulfill their needs.
• Get your own website and drive traffic to the hub of your marketing activities. WordPress would be an interesting option (liked by Google, easy to add your own blog etc.).
• Optimize your website for specific keywords and keyword phrases you’d like to be found.
• Get involved with Social Media. Choose those platforms you’re comfortable with and where your ideal guest will be. Share quality images of your vacation rental, but don’t restrict yourself to pure promotional content. Position yourself as an expert in your local area (talking about local attractions, posting images of the countryside, providing information regarding other businesses in your area). Post some behind the scenes images and interact with other’s posts and content ….

(via @holrentalbiz – Get the full story at http://thebusinessofholidayrental.com/are-listing-sites-my-only-option/ )