How Vrbo/FeWo-direkt/HomeAway Conducts Website Testing | Online-Buchungsportal für Ferienhäuser und Ferienwohnungen
A product manager is pulling back the curtain and shares some insights about how the vacation rental platform approaches changes on the website. The product management team is operating over 30 different web sites globally that are providing vacation rentals all over the world. Vrbo/HomeAway is focusing on customer feedback to make a better product. Through A/B Testing (controlled experiment) the team strives to get a better sense of what types of website changes one should make to create more bookings and to constantly improve the traveler’s experience.
(Source: via @homeaway – Get full details at https://youtu.be/zDZs5AyPSfw )