• Booking.com’s loyalty programme, that is offered to their most loyal customers.
• Guests receive a 10 % discount on the most competitive rates worldwide.
• Hosts get a higher visibility on search results and a „Genius icon“ to be displayed on their website.
• It’s all about tapping into Booking.com’s top tier clients. 90 % of genius travellers book internationally. International bookings show on average a 20 % longer length of stay.
• Genius bookers are very reliable with a significantly lower no-show rate. If they do cancel, they do cancel on average 7 days earlier than non genius bookers giving you a greater opportunity to resell your accomodation (e.g. vacation rental).
• Ultimately it’s about priority visibility to 17 Mio. Genius bookers globally. It’s a great opportunity for you to drive additional revenue for your holiday home.
• How are you eligible? Sign up to the genius program requires a review score of 7.5 or higher.

(Source: via @bookingcom – Get full details at https://youtu.be/To6V1n5RLxo – Anm.: nicht mehr verfügbar)