• Video content will most likely drive more traffic to your vacation rental website and can increase your conversion rate.
• A video helps potential guests to get a more realistic feel for the space and layout of your holiday home. You could literally walk your guests around your vacation rental (andvantageous for hosts who use automated check-in services). See Live video tour: https://www.facebook.com/tyannmarcink/videos/10211877723157287/ .
• It’s easier to convey your personality through video. Video allows hosts to introduce themselves in a more personable manner (e.g. „about us“ video).
• Consider destination videos (e.g. neighborhood, attractions). Drive traffic to your vacation rental website by attracting travelers, who search for specific location-based terms. Your personal recommendations and insider information will be appreciated by potential guests and might set you apart from your competitors.

(Source: via @MarcinkDesigns – Get full details at http://tyannmarcink.com/3-reasons-to-use-video-content-in-your-marketing/ )