• Know, who you’re marketing to – you cannot market to everybody as you don’t have the resources.
• Concept of your „Ideal Guest“.
• It’s not about turning bookings away, it’s about focusing your marketing on the guests you want to attract (What age are they? Where do they live? Is it a family, do they have young children or teenagers? Where do they hang out online? What magazines are they interested in? Where do they shop? What do they enjoy during their spare time? Why are they coming on holiday to you?).
• Once you’ve got the „Ideal Guest“ in your head, you can put the messages out they will relate to.
• You know their pain points (eg. to get out of the city). Selling a week in your vacation rental is solving their problem.
• It’s all about knowing, who your target market is and who your ideal guest is.
• You’re focusing your precious time and resources on targeting those ideal guests …

(Source: via @holrentalbiz – Get the full story at https://youtu.be/-si1mc26oeo – Note: Video has been removed)