• WHY: Facebook Live videos tend to involve users at a higher rate (comments, time spent watching), they get priority in users‘ newsfeed and bring users closer to the Vacation Rental Owner who are sharing them.
• WHAT: Answer questions from potential guests, share what happens in your region (local news, concert, festival etc.), show what’s happening behind the scenes of your vacation rental (team etc.), feature a local partner company (tour and activity operator, bakery etc.), share highlights of your holiday home (pool, tropical garden etc.) and show interesting local tourist attractions.
• HOW: Tell people ahead of time, when you’re broadcasting and consider a reminder on the same day. Make sure, that you have a strong signal (WiFi). Interact with your potential guests when you’re live (respond to their comments). Go live for at least 10 minutes to reach more people. Broadcoast frequently to keep your potential guests engaged …

(Source: via @BookingSync – Get the full story at http://blog.bookingsync.com/en/news/2016/10/5/facebook-live-for-vacation-rental )