Social Media platforms like TripAdvisor and Facebook enable people to seek advice from other tourists and people they know. User-generated content is seen as beeing more honest and reliable. The following infographic (developed by The Dunloe) illustrates the influence of social media on the travel industry.

(Source: @TheDunloe – http://www.thedunloe.com/blog/social-media-and-its-influence-on-tourism-infographic )

(Source: @TheDunloe – http://www.thedunloe.com/blog/social-media-and-its-influence-on-tourism-infographic )