• Speak directly to your specific target market (business travelers, families etc.): Emphasize specific amenities and activities that will attract your „ideal“ guests.
• Use high-quality photos: Tell a story about the guest experience. Competition on OTA platforms is tough. Consider investing in eye-catching photos to grab travelers‘ attention and to make them want to book their stay at your property.
• Be unique: Communicate every single unique aspect that will set your accomodation apart from your competition.
• Consistently manage your OTA profiles (responding to online reviews, making updates etc.) in order to build long-term guest loyalty …

(Source: via @innroad – Get the full story at https://www.innroad.com/blog/2017/08/things-consider-setting-ota-profiles/ )