• Your own hospitality website gives you more control over your marketing (less dependency on OTAs), and it will allow you to focus on developing your brand amongst potential guests.
• You can generate more revenue per booking as a booking engine on your website gives you the opportunity to earn commission-free bookings.
• Direct bookings can encourage guest loyalty (boost revenue per customer).
• Accomodation providers should therefore optimze their website to boost direct bookings.
• Consider investing in a responsive webdesign, that adapts to various devices and screen sizes (mobile-friendly websites get higher rankings on Google).
• Use effective SEO techniques to increase your visibility.
• Include a visible „Book Now“ botton on every page and simplify your forms (potential guests wish to easily book their stay with you).

(Source: via @LittleHotelier – Get full details at https://www.littlehotelier.com/r/distribution/booking-sites/bbs-website-number-1-channel/ )