• Instagram is one of the world’s most engaging visual platforms. Similar to Pinterest it offers a way to merchandise products and services in a way, which could encourage conversion.
• Accomodation providers are familiar with the power of images (relevant photography can increase bookings considerably).
• Once Instagram Shopping opens to all, travel marketers might consider to test how it works for their business (eg. bookable image from a local tour operator or restaurant) …

(Source: via @tnooz – Get the full story at https://www.tnooz.com/article/shopping-coming-to-instagram-what-this-means-for-hotels-and-travel-marketers/ )