Snapchat for Holiday Homes - Ephemeral Marketing | Social Media Marketing - Ferienwohnung bzw. Ferienhaus
- Your vacation rental website, Facebook and Instagram might already form part of your online presence, think of adding Snapchat as well.
- Especially if your holiday home is designed for younger guests (technological equipment, vacation rental in a city center) you should consider using Snapchat to further develop this target market.
- As this channel isn’t yet very developed in the vacation rental industry, you could set yourself quite easily apart from your competitors.
- Pictures and short videos shared on Snapchat are only available for a limited period of time before they vanish automatically (ephemeral marketing).
- Use the app to capture the moment (sunset, event etc.) and reach your target audience in a less conventional way (e.g. by adding some funny filters).
- Consider sharing time-limited coupons on Snapchat and create „geofilters“ (ads), that are available to your guests within your vacation rental’s perimeter.
(Source: via @BookingSync – Get full details at http://blog.bookingsync.com/en/news/2017/1/4/snapchat-for-vacation-rental )