Techniques To Increase Direct Bookings On Your Vacation Rental Website | Direktbuchungen Ferienwohnung Webseite
- Let’s have a look at Booking.com as it’s great at generating bookings. Booking.com runs a lot of experiments (A/B Testing regarding CTAs, colors etc.) to find out how to increase the conversion rate on their platform.
- Constantly create new deals. Travellers are searching for special deals relative to quality. Clearly show how much guests can save (discount) and what time is left to take advantage of your deal (scarcity – „expires in …“).
- Recognize the importance of reviews on your vacation rental website. Reviews reassure potential guests and remove barriers to booking. Booking.com displays various instances of social proof (stars, number of reviews etc.).
- Your vacation rental is a scarce resource. As it’s a single unit, it can only be booked by one client (a small number of people) for a particular date. Consider labels like „high demand“. Booking.com makes full use of scarcity (shows how many people are currently watching a specific listing and how many rooms are left).
- Consider repeat booking incentives. Offer a reward program for returning guests and remind travellers of the benefits (before and after a booking).
- Make your Call-To-Actions (CTA buttons/links) clear and compelling. Otherwise potential guests might abandon your vacation rental website because they don’t know how to proceed.
(Source: via @smarthostsorg – Get full details at https://www.smarthosts.org/posts/PTbxDhExzL8zFMMNE/vacation-rental-conversion-strategy )